Client: SANG A Studio https://sanga.com/

 

Project: Initially hired to assist in luxury handbag design, Alessandra was responsible in facilitating the launch of SANG A Studio's jewelry line and rebranding. She was given creative freedom to create a brand image around the company's well-known "independent, rebellious luxury" aesthetic. Project responsibilities included jewelry design and production, photographing and editing product shots, conceptualizing the showroom in a unique and interactive way, meeting with buyers, as well as traveling to Paris, France for the Premiere Classe trade show, where Alessandra designed the set-up of the booth. Other aspects of this 6 month long project included gaining an Instagram following through storytelling, and engaging the brand's customers through creatively designed email marketing. Alessandra worked closely with the owner and designer, Sang A Im Propp, making this project an enriching and hands-on creative experience.